Added on by Natalie Grasso.

Whitney Pozgay gave the first formal presentation of her line WHIT yesterday in New York, and I think I'm her new biggest fan. The looks above are from her fall '10 collection, so cheeky and wearable and just right on key. The spring numbers she showed yesterday are equally as droolworthy. And it's no wonder - she cut her teeth at Kate Spade, who happens to be her aunt, and where, among other things, she oversaw the genius collaboration with Three Asfour. From there she became the lead women's wear designer at Steven Alan, then struck out on her own in 2009 to launch WHIT. And thank goodness she did. Even her website passes muster! Good things to come from this one, I'm certain.